10 Best URL Shorteners in 2026 (Free & Paid, Compared)

There are dozens of URL shorteners, but they differ a lot on price, analytics, QR codes and whether they include a link-in-bio page. Here's a practical shortlist for 2026, and where each one fits.

Quick comparison

Plan comparison — lynkily prices exact; competitors approximate, as of 2026.
What you getlynkilyBitlyLinkly
Free plan50 links/mo, no ads5 links/mo + ads100 links, 500 clicks/mo cap
Cheapest paid plan$5/mo~$35/mo~$15/mo
Link-in-bio✅ includedLimited / paid❌ none
Full analytics from$5/mo~$35/mopaid tiers

The shortlist

1. lynkily — best all-in-one value

Short links, QR codes, link-in-bio and analytics in one tool. Free plan (50 links/mo, no ads); paid from $5/month. Best for creators, SMBs and marketers who want everything affordably. See pricing.

2. Bitly — best-known, enterprise focus

Polished and widely integrated, but the free plan is small and useful features are ~$35/month.

3. TinyURL — fast and simple

Great for quick, disposable links; analytics are basic.

4. Rebrandly — branded links

Focused on custom-domain branded links; see our Rebrandly alternative.

5. Short.io — developer-friendly branded links

Solid API and branded domains; pricier entry — see our Short.io alternative.

How to choose

  • Want everything in one, cheaply? lynkily.
  • Need enterprise integrations? Bitly.
  • Just a quick link? TinyURL.

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