If you run campaigns for clients, links are your receipts. Every post, ad and email needs a link that's branded, trackable and easy to report on — across multiple clients, without chaos. Here's a practical approach to link management for agencies.
The four jobs of agency link management
- Organize — keep each client's links tidy and separate.
- Brand — links should carry the client's identity, not a generic domain.
- Track — attribute clicks and conversions to the right campaign.
- Report — turn raw clicks into a story the client understands.
Brand every client link
A branded domain (links.clientbrand.com) lifts trust and click-through versus a generic shortener. lynkily supports custom domains on the Growth plan ($30/month), so client links look like the client.
Standardize your UTMs
Adopt one naming convention for utm_source, utm_medium and utm_campaign across every client, and build links with the UTM builder. Consistent tags mean clean, comparable reports — no more guessing whether "FB" and "facebook" are the same channel. See how to add UTM parameters.
Track scans too
Print, packaging and events matter for many clients. Because every lynkily link gets a QR code, offline touchpoints report alongside digital ones in the same analytics.
Report without the busywork
Pull clicks, scans, devices, locations and referrers per campaign, and translate them into the two or three numbers your client actually cares about. Real-time data beats month-end spreadsheet archaeology.
Keep it affordable
Agency-grade link tools often charge enterprise prices. lynkily starts free (50 links/month) and analytics begin at $5/month, with branded domains at $30 — a fraction of the usual bill. Compare on the pricing page.