UTM parameters tell your analytics which campaign drove a click — but the links get long and ugly, and many tools lock the UTM builder behind expensive tiers. Here's how to build campaign links affordably and shorten them at the same time.
What a good UTM workflow needs
- A builder for source, medium, campaign, term and content.
- A short link to hide the long UTM string.
- Click analytics so you can compare campaigns.
- An affordable price — you shouldn't need a $35/month plan for this.
The cheapest option that bundles both
lynkily's UTM campaign builder is included from the $5/month Starter plan, and it shortens the tagged link in the same step — so you get a clean URL plus full analytics.
| What you get | lynkily | Bitly | Linkly |
|---|---|---|---|
| Free plan | 50 links/mo, no ads | 5 links/mo + ads on links | 100 links but 500 clicks/mo cap |
| Cheapest paid plan | $5/mo (Starter) | ~$35/mo (Growth) | ~$15/mo (Starter) |
| Full analytics from | $5/mo | ~$35/mo | paid tiers |
| Link-in-bio page | ✅ included | Limited / paid | ❌ none |
| QR codes | ✅ | ✅ | ✅ |
| UTM campaign builder | ✅ from $5/mo | ✅ (paid) | ✅ |
How to build a UTM link with lynkily
- Open the link creator and paste your destination URL.
- Add your UTM source, medium and campaign in the builder.
- Save — you get a short link that carries the UTMs and tracks clicks.
New to UTMs? Read UTM tracking with short links for the basics.