If you share the same link on Instagram, email, and a flyer, how do you know which one drove the traffic? UTM parameters answer that — and short links keep them from turning your URLs into a mess.
What are UTM parameters?
UTMs are small tags added to the end of a URL that tell your analytics where a visitor came from. The common ones:
utm_source— where (e.g. instagram, newsletter).utm_medium— the channel type (social, email, qr).utm_campaign— the campaign name (spring_launch).
The problem: UTM links are ugly
A full UTM link can be 150+ characters — terrible for a bio, a flyer, or anything spoken aloud. That's where a URL shortener comes in.
The fix: shorten your UTM links
- Build your destination URL with UTM parameters.
- Paste it into the link creator and give it a clear custom slug.
- Share the short link; the UTMs still fire when someone clicks.
Read your results
Your analytics tool groups visits by source/medium/campaign, while lynkily's own dashboard shows clicks, devices, and locations per link. Together you get a clear picture of what's working — without pasting giant URLs anywhere.