How to Add a Link in Bio on Instagram (Free)

Instagram lets you put a single clickable link in your bio. If you've got a shop, a latest video, a newsletter, and other socials, one link feels limiting — until you point it at a link-in-bio page.

The one-link problem

You can only swap your bio link so often, and sending everyone to a single destination wastes the traffic. A link-in-bio page fixes this: one URL that opens a tidy menu of all your links.

How to set it up (free)

  1. Build your page. Open the bio builder, add your name, avatar, and links.
  2. Style it. Pick a theme and accent color to match your feed.
  3. Publish and copy your lynkily.com/@yourname link.
  4. Paste it into the "Website" field in your Instagram profile.

Make it work harder

  • Put your most important link at the top — most taps go there.
  • Use clear button labels ("Shop the drop", "Watch the reel").
  • Check your analytics to see what your audience actually taps.
  • Update links anytime — no need to change your bio again.

Want a comparison of tools first? See the best Linktree alternatives. Otherwise, build yours now.

Create your free Instagram bio link →

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